Jasmine Reagon-Welch A2 Media

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70. Analysis on Advertisement

January 20, 2018

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74. Evaluation1 - What ways does your media product use, develop or challenge forms and conventions of real music video?

In our music video symphony my group and I looked at the conventions of the pop genre and how they are represented though, location, costume, props and actions. We followed the conventions but also challenged them in out own way to tailor them to our songs rhythm. The conventions of a pop music video are happy, colourful, high key lighting, young people, narrative, performance, singing, friendship and dancing. In our music video in particular we used happy, colourful, high key lighting, young people and friendship. A example of our music video being happy is in the close-ups of our characters faces- they are very smiley or are laughing, showing that they are having a good time. We mostly used close-ups to show happiness as it highlights to the audience how the characters are feeling compared to a mid or long shot. See below are two examples of our characters smiling and being happy. These two shots are taken at different parts of the video. The bottom image is at the beginnin...

60. Changing The Colour of Our Music Video to Give More Meaning

We have got to the point where we have filmed everything, now it is all down to the editing. Our meaning of the video is that we watch a friend’s friendship grown stronger and stronger. At the end we see that this friendship gets broken as they are moving away to university. We were talking and we want to get the meaning a cross more powerful. When watching the video though we noticed it is all very happy go lucky, for something sad to being happing at the end. We all came up with the idea of down grading the colour through the video eventually turning grey at end. The video will start all bright colours but then gradually losing colour until the ending scene were the image will be grey. We think this new colouring is going to be more moving to watch. This will make the sad ending more powerful. As we see them happy together but as the editable gets closer and closer, the colour starts too sad and so does their friendship at the end.

3. Andrew Goodwin's Theory of Music Videos

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70. Analysis on Advertisement

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