64. Research- Digipak

In this post I am going to analyses digipaks that are already out on the pop market. This way I will get an idea of what the layout and style my design should be. This way my design will look genuine.
My first digipak I'm going to analyses is Katy Perry (Teenage Dream) who is a popular pop artist. The second one I'm going to analyse is Rihanna (Load) who is also a popular pop artist. The third one is Rihanna again but a different digipak.

This digipak is aimed at young teens and up. I think this because the main title of the album teenage dream. The colour scheme applies to young teens as it is very pink, bright red, bright blue and bright green. The font that has been used on this digipak is sweet themed. The name 'Katy Perry' is done is strawberry laces and the tittle of the digipak 'Teenage Dream' has been done in the style of candy canes. This is because the imagery that has been used is from 'California Girls' music video is candy themed. The font ties in to the song 'California Girls' which is on the digipak. Though the digipak is called 'Teenage Dream' the design is from 'California Girls'. Every time there is the letter 'O' it is related by candy, this is effective as they are continuing with the theme of sweets from 'California Girls'.  The outer design has all the candy floss and her lying naked across it. This is to make her applying on to an adult audience as she is trying to look sexy.  In the inside there's a black background, this is to make the artiest stand out. She is wearing a glittery dress and has bright pink/green props. Katy Perry is the main focus in this image. The CD has a print on them too that go with the candy theme. One CD is a candy cane swirl, were as the other one is a blue and pink doughnut. The CD tie into this candy theme as they have sweets printed onto them. This is effective as the CD has more relation to the music video of 'California Girls'.  Where the tittles of the songs are displayed they hare to the left. Then the right there are the titles of the extra CD which is in a different colour to the other songs. The reason for this is to show that this other list is for a different CD which is inside. Then additional information in at the bottom is small font, as it is not the main feature.  

This is a more mature I can tell because of the images that have been used and font. The front cover image is an extreme close-up of Rihanna’s face. The front focuses on the artist making Rihanna the main feature. The expression on her face is soft, as her face and lips are relaxed. This gives a peaceful look to the first appearance. Inside there is an image of Rihanna, the men-en-scene is her laying down on a bed of roses. This matches her right red hair. She is wearing a white puffy dress which stands out against the background. The white dress shows hers how pure she is. The roses are to symbolise love and romance. This imagery indicates that the songs in this digipak are about love, lost and innocence.  The CD have a print of a blush pink roses, this matches her skin tone which reflects well on her. The font that has been used is capital letters in skinny lettering. This font and colour is effective as it stands out from the image and the skinny letter continues with the softness of the overall image.      

This is another digipak of Rihanna. This Digipak has more edge to it compared to the last one. The colours that have been used are a black and white filter over the top of the image. The front cover is a close up of Rihanna’s face with her mouth open, looking shocked. In the top left hand corner there is an R this is because her name starts with a R. On the back cover there is another image of Rihanna. She is wearing shorts, white top and a blazer; this is possibly to make herself look seductive. In this image she is also wearing glasses while smoking. The cigarette is to signify that she is a rebellious, as smoking is looked as a bad thing to do. This also makes you look like a rebel. On the back there are the songs that are included in the CD. The compensation of the information is different to Katy Perry’s. The songs are in red capitals in the top left hand corner. The song titles are at an angle which is on its side. I found it harder to read the songs as they are on an angle. There is also a barcode at an angle on the bottom right hand corner. The reason why I think that they have put all the information squished at the side, to made the image more of the main feature. Inside there are two different images. The image on the left is a long shot and a low angle of Rihanna. She is dressed in stropped patterns. This is to like back to jail cloths. She is wearing a long skirt and a bust top. This is again to look seductive again for her audience. She is sat down on a step with her legs open and her hand in her hair. This is to look edgy. In the other image it is a close up of Rihanna's face in a newspaper. This is to show that she is a bad rebellious person. As she is in the newspaper, I know it’s not for something good as it is all in black and white. The CD has a newspaper print on it with the title saying Rihanna. This ties in with the theme of the overall CD together.

In conclusion analysing real pop digipak has been very beneficial to me as it has allowed me to see how professional digipaks compositions are used. This has also helped me see how they have portrayed the artiest is a certain light. I have also be able to see what effect colour has on the digipaks appearance.